American Crew Matte Clay Cream (150ml) redefines styling with its hybrid formula that combines professional performance with nourishing care.

Designed for medium-length hair, it offers a medium hold and a matte, natural finish that enhances texture while maintaining hair health. Infused with oil-absorbing Kaolin Clay, it helps control excess shine, adds structure, and delivers effortless definition for a refined yet relaxed look. The result is hair that feels soft, flexible and naturally styled throughout the day.

Directions of use:

• Start with dry hair.
• Scoop a small amount of product into palms and spread evenly between hands.
• Distribute evenly through hair, then style and shape as desired.