Dove Ultra Care Pro Age Shampoo (400ml) has been specifically formulated to penetrate to a cellular level to strengthen ageing hair, leaving it looking thick and full. It has been enriched with Dove's Micro Moisture Serum to increase resilience and volume without weighing the hair down.

The ageing process means that our hair follicles shrink, decreasing the thickness of hair strands and making our hair finer and weaker as we get older. This shampoo helps to restore strength and volume to thinning hair, simultaneously repairing the hair's surface. It fortifies brittle hair, minimising breakage and leaving it twice as strong with added volume. Suitable for daily use. Cruelty-free.

Directions of use:

• Apply onto wet hair and work into a lather.
• Leave for 1-2 minutes before rinsing thoroughly.