Joico Blonde Life Colour Enhancing Violet Hair Mask (150ml) is a deeply nourishing, colour-correcting treatment specially designed for light to platinum blonde hair. This violet-toned mask neutralises brassiness and yellow hues, helping to maintain a cool, pearl-blonde finish that lasts up to three washes.

In just one use, it reduces hair breakage by 60%, leaving your strands softer, shinier and visibly healthier. Infused with Monoi Oil, a blend of Coconut Oil and Tahitian Gardenia, to fight frizz and enhance shine, and Tamanu Oil to deeply hydrate and repair brittle strands. Arginine reinforces hair strength from within, while Joico's Smart Release Technology delivers long-lasting protection from daily styling stress. Cruelty-free.

Directions of use:

• Apply to clean, damp hair (for best results, use after Blonde Life Violet Shampoo).
• Comb through evenly to ensure full saturation.
• Leave on for 5 minutes.
• Rinse thoroughly.