L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Shampoo (300ml) is a professional sulphate-free shampoo designed to smooth, strengthen and help control frizz-prone hair. The luxurious, ultra-creamy formula gently cleanses while helping reinforce hair keratin, leaving strands softer, shinier and easier to manage. With continued use, it helps reprogram hair for up to 2 weeks of frizz control¹ while improving smoothness and styling control.

Formulated to tame unwanted volume and support smoother styling, the shampoo helps deliver up to 5x smoother hair and 2x less frizz² while reducing styling time for everyday looks. The smoothing system helps add softness and long-lasting shine for up to 5 days while helping protect the hair fibre from breakage and supporting healthier-looking hair from the first use. Sulphate-free?.

Key Benefits:

• Helps reprogram hair for up to 2 weeks of frizz control¹.
• Up to 5x smoother hair and 2x less frizz².
• Helps control unwanted volume for easier daily styling.
• Supports styling routines that take half the time³.
• Adds softness and shine that lasts up to 5 days.
• Helps protect hair from breakage and improve hair health.
• Sulphate-free formula.

Claims:

• ¹Consumer test on 68 participants, 1 application per week for 4 weeks. Based on 15-day break observation.
• ²Instrumental test after 4 uses of Smooth Transformer.
• ³Instrumental test after 4 uses of the Shampoo + Smooth Transformer + Serum routine.
• Instrumental test after 1 application of shampoo, mask and serum.
• No sulphated surfactants.

Directions of use:

• Apply evenly to wet hair.
• Lather until a rich foam forms.
• Rinse thoroughly.
• Use the Keratin Alpha Sleek Smooth Transformer once a week to help reprogram hair for up to 2 weeks¹.
• On other wash days, follow with a smoothing mask to help prevent damage and maintain moisture.