Oribe Gold Lust Imperial Blowout Transformative Styling Creme (150ml) is a luxurious blowout styling cream formulated with advanced skincare technology. Designed to create a full, flawless blowout that lasts for days, it enhances strength, density, softness and shine while smoothing away visible signs of damage and ageing for healthier, more youthful-looking hair from the very first use.

The ultra-nourishing formula softens hair while adding density and body, and provides reliable heat protection to help prevent breakage during styling. It evolves through a unique three-phase transformation - starting as a cream, melting into an oil to deeply moisturise and nourish, then transitioning into a powder-like finish that builds volume and style memory for long-lasting results. At its core is a Bio-Restorative Complex featuring Plant Collagen, Caffeine, Biotin and Niacinamide, which repairs damage by penetrating the root, strengthening strands and deeply nourishing the cuticle from within. Oribe's Signature Complex of Watermelon, Lychee and Edelweiss Flower protects hair from oxidative stress, photoageing, Keratin degradation and environmental aggressors.

A skincare-inspired blend of oils, humectants and essential fatty acids hydrates and plumps the hair shaft to improve density and smoothness, while Macadamia and Passion Fruit Oils deliver rich moisture. An Amino Acid Complex reinforces and repairs the cuticle, while Seaweed and Ginseng Extracts strengthen hair and reduce breakage. Quinoa, Soybean and Rice Extracts boost volume and density, and the Imperiale Memory Polymer ensures superior hold and style longevity. Safe for use on colour-treated hair. Free from phthalates and microbeads. Cruelty-free & vegan-friendly.